The first step in defining your target market is to choose a small segment of the market. You should focus on one particular thing that your audience is interested in. For example, you could start selling women’s casual jackets. You can further expand this niche into a subniche as your business grows. You should also consider a small number of competitors so you can differentiate your offerings.
The next step in identifying your niche is to identify your competition. Do you have any competitors? If so, you need to measure your prices and product features against theirs. Use Google trends to see what your competitors are selling. You need to create a business plan that outlines your company’s operations, products, pricing strategy, branding, marketing, and financials. You must also consider your target market’s demographic and behavior.
Once you have a list of customers, it’s time to narrow down the target market. Finding a niche in your market will allow you to focus on specific customers and solve their problems. You will also position yourself as an expert in that field and be able to provide solutions that no other business in your industry can match. In addition, you will create a loyal audience that will buy from you.