Influencer marketing has become a necessary part of the Marketing Strategy. With the booming industry, new influencers are originating daily, making it tough for businesses to distinguish between legit and fake influencers.
Yes, numerous fake influencers across the digital platform have followed illegal practices to earn a fake reputation and get big clients. Unfortunately, such influencers drain the brand’s cost and end up with zero results.
So, every business can either invest their initial investment in finding the right influencer for their business or follow the below-listed points to eliminate fake influencers and work with legit people who assure you results.
Analyze Influencer’s Profile In Detail:
The foremost step is to analyze their social profiles across various platforms. You should ensure the influencer has full information added to all social platforms. If you find anything missing from their profile like profile photo, phone number, etc., you can consider it a red flag and avoid such influencers.
Note: All social channels provide verification TICK that gives you a clear sign of legit profiles.
You must check this alongside various other pointers, including:
- Number of followers
- Number of followings
- How often do they post every day
Research Audience in Detail:
The next important point in the checklist is analyzing the influencer’s audience. Any influencer with no profile pic is a clear sign of a fake account, regardless of how high followers count they own. Check their followers. If you find “Followers Buying Companies” following them, you have proof of their reality.
Check their prominent followers that will help you get a better understanding of their audience niche. Nowadays, many third-party tools are available offering detailed audience analysis of the influencer. Buzzweb is a popular tool to track Instagram accounts and get detailed information about their audience.
Track Engagement Rate:
Engagement rate is the percentage of total likes, shares, and comments compared to the total followers. A higher engagement is a green signal. However, if you find a low engagement rate, the influencer has fake followers that are only purchased to showcase on the profile.
You should always calculate the engagement rate of any influencer and the total number of influencers. Having a good proportion of engagement on their social posts is crucial. Moreover, you should check their recent post and their engagement. A recently posted image/video must have above 20 engagements. If so, you have found the right influencer to proceed ahead.
Check Followers Growth Rate:
History tells everything! With third-party tools, you can find out the follower’s growth rate. If you find a sudden hike in the followers, it is an outcome of the followers-buying service. However, if you find the follower’s growth rate consistent, you can consider that influencer.
At last, you should check the niche of influencers you have shortlisted for your marketing plan. It’s highly recommended to choose an influencer who creates content within your niche. You should prefer an influencer who solely creates content related to your niche. Moreover, you should avoid such influencers who create Generic Content.