AppsEducationFashionNewsSocial Media

How is Social Media Impacting Fashion?

Social media has transformed into a two-way street for the fashion industry, giving consumers an opportunity to contribute to what is trending. Not only are new ideas circulated and changed faster, but consumers can also get a front-row seat to major fashion events, thanks to apps like Snapchat. Similarly, the growth of the B2C fashion industry is likely to continue, as innovative apps and new ways to connect with consumers emerge.

Whether it is Instagram, Twitter, or Snapchat, people are increasingly engaging with fashion on social media. Users can share photos and videos and engage in interactive conversations with fashion industry icons. In one survey, more than half of consumers aged 13 to 24 said they had bought something based on social media. The study also found that 45% of consumers between the ages of 13 to 24 said they would be open to purchasing on these platforms, compared to just 10% of respondents aged 65 and older.

Final Touch

This type of influence is not limited to celebrities. Once limited to interviews, commercials, and public stunts, celebrities can now endorse a product via Instagram stories or Snapchat. The fashion industry knows how to sell fast and is now using social media to promote its products. With the increase in social media influence, these celebrities are influencing fashion more than ever. This is a trend that will continue to affect the fashion industry.

Related Articles

Leave a Reply

Back to top button