Fashion brands are no longer bound by the need to advertise their new collections in a glossy magazine. Instead, they turn to booklets and magazines. The reason for this is that designers and photographers prefer the controlled medium of print, as the quality of images will be influenced by lighting and size. Moreover, fashion magazines have a high degree of cultural legitimacy and conversation-driving power, and their advertising campaigns are able to curry favor with magazine editors, who will often reward them with valuable coverage.
While digital advertising has largely replaced traditional print media, luxury fashion still embraces the medium. Its large scale allows brands to run full-page ads and command the attention of the entire page. Its long history of use and prestige makes it ideal for brands that want to sell high-end goods. And the best news is that brands are still embracing the medium of print. If you’re a fan of luxury fashion, you’ve probably wondered why the industry is sticking with it.
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While brands don’t have to pay to advertise in print magazines anymore, it’s still the best way to reach consumers. In fact, LVMH, the world’s biggest luxury goods group, has reported a 15 percent increase in first-quarter sales. And this trend isn’t going away anytime soon. But it will take time for fashion publishing to change the way they do business. So, why do fashion brands still advertise in print? Click here qsciencesshop.com to get most popular news.
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